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Cookie Policy

Understanding Cookies and Their Purpose

Cookies are small text files that websites place on your device (computer, smartphone, or tablet) when you visit them. These files help websites remember information about your visit, such as your preferences or actions, to improve your browsing experience.

At Reassured, we use cookies to:

• Enhance website functionality and performance

• Personalize your experience based on your preferences

• Analyze how visitors use our site to help us improve it

• Deliver relevant advertising (where you have consented to this)

Types of Cookies We Use

We classify our cookies into several categories based on their purpose:

1. Strictly Necessary Cookies

These essential cookies enable core website functionality and cannot be disabled. They are typically set in response to your actions, such as:

• Setting your privacy preferences

• Completing forms

• Maintaining security features

Examples:

• Session cookies that keep you logged in during your visit

• Security cookies that help prevent fraudulent activity

2. Performance Cookies

These analytical cookies help us understand:

• How visitors navigate our site

• Which pages are most popular

• Where we may need to improve the user experience

All data collected is aggregated and anonymous.

Examples:

• Google Analytics cookies that track page views

• Heatmap tools that show where users click

3. Functional Cookies

These cookies enable enhanced features and personalization by:

• Remembering your preferences (like language or region)

• Enabling social media integrations

• Supporting third-party services we use

Examples:

• Cookies that remember your quote preferences

• Video player cookies for embedded content

4. Targeting/Advertising Cookies

These cookies (used with your consent) help us:

• Deliver relevant ads on other websites

• Measure ad campaign effectiveness

• Limit how often you see the same ad

They work by tracking your browsing habits across sites.

Examples:

• Facebook Pixel cookies for ad targeting

• Google Ads conversion tracking cookies

Detailed Cookie Listing

Below is a comprehensive table of cookies we use, organized by category:

Strictly Necessary Cookies

Cookie Name	Purpose	Duration
PHPSESSID	Maintains user session state	Session

Performance Cookies

Cookie Name	Purpose	Duration
_ga	Google Analytics unique visitor ID	2 years
_gid	Google Analytics session ID	24 hours
_gat	Google Analytics throttle rate	1 minute

Targeting Cookies

Cookie Name	Purpose	Duration
_fbp	Facebook advertising	3 months
_scid	Snapchat advertising	1 year
MUID	Bing advertising	1 year

Managing Your Cookie Preferences

You have full control over cookies through:

1. Browser Settings: Most browsers allow you to:

   • Block all cookies

   • Delete existing cookies

   • Set preferences for specific websites

2. Our Cookie Consent Tool: Use the "Cookie Settings" button at the bottom of any page to update your preferences at any time.

Important Notes:

• Blocking strictly necessary cookies may prevent parts of our website from working

• Opting out of advertising cookies doesn't stop ads - they just become less relevant

• Different devices/browsers need separate cookie settings

Third-Party Cookies

Some cookies are set by services we use, including:

• Analytics providers (Google, Hotjar)

• Advertising networks (Facebook, Google Ads)

• Social media platforms (Twitter, Pinterest)

• Video services (Vimeo, YouTube)

These third parties have their own privacy policies, which we recommend reviewing.

Data Security & Privacy

We ensure that:

• Cookies don't store sensitive personal data like passwords

• All data is encrypted where possible

• Third-party cookies only access information you've consented to share

Policy Updates

We may update this policy as technology and regulations change. Significant changes will be announced on our website.

Last Updated: 03rd January 2025

Contact Us

For questions about our cookie policy:
📧 Email: care@smartlifecoverltd.co.uk
📞 Phone: 0113 487 4230